Dual Sales Leadership Build Success Accelerating Aussie Growth

March 17, 2026

How Method delivered a dual sales leadership build to accelerate growth in Australia.


Sales growth challenges

A global premium appliance brand was entering a key growth phase in Australia and needed to strengthen its sales leadership capability.


Key challenges included:

  • Two critical roles required simultaneously: Head of Sales (2IC) and Business Development Manager (VIC)
  • Need for complementary skillsets across strategy and execution
  • Rare hybrid experience required across retail and commercial channels
  • Increased urgency following a late-stage candidate withdrawal
  • Pressure to maintain growth momentum in a competitive market


Objectives
To support expansion, the business aimed to:

  • Appoint both roles quickly without compromising quality
  • Ensure strong alignment between leadership hires
  • Strengthen national sales strategy and execution capability
  • Secure candidates with both commercial and retail experience
  • Deliver a seamless and positive candidate experience


How we delivered

  • Strategic Consultation: Partnered with the Managing Director to align role design, structure, and success profiles
  • Targeted Talent Search: Leveraged specialist networks to identify high-performing sales leaders with relevant channel experience
  • Parallel Search Execution: Ran both roles simultaneously to maximise efficiency and alignment
  • Curated Shortlist & Selection: Ensured candidates complemented each other across leadership and execution capability


Key leadership hires & skills uplift

  • Head of Sales (2IC) – Strategy & Leadership
  • Business Development Manager (VIC) – Retail & Commercial Growth
  • National sales strategy and execution
  • Channel expansion and commercial development
  • Leadership alignment and team performance uplift


Business impact & results

  • Two senior hires delivered in under two weeks
  • 30% reduction in time to offer
  • Strengthened sales leadership structure across strategy and execution
  • Improved alignment between leadership roles
  • Strong foundation set for continued growth in the Australian market

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