The Company
A digitally native, direct-to-consumer business operating in a high-growth home improvement category. Over the past decade, it has built a strong brand, loyal customer base, and a highly effective eCommerce engine driven by performance marketing, data, and a relentless focus on the customer experience.
Following a recent reset, the business is now leaner, more focused, and well positioned for its next phase. It is recognised as premium challenger brand — known for rethinking traditional models, delivering high-quality products in a more accessible way, and continuously evolving its digital and customer proposition.
With strong foundations now in place, the opportunity is to build — scaling a digitally-led consumer business with clear potential to accelerate growth, expand capability, and continue strengthening its position in market.
The Role
This is a hands-on Managing Director opportunity to lead the next phase of growth for a digitally-led consumer business, with full P&L accountability across marketing, digital, operations, finance, supply chain and customer experience.
The focus is on building and scaling — taking a solid foundation and turning it into a more mature, high-performing and commercially disciplined growth engine.
Key responsibilities include:
- Lead the next phase of growth, leading a team to build scale across a digitally-led D2C model
- Additional opportunity to develop and grow the emerging B2B channel
- Drive commercial outcomes through clear prioritisation, smart investment and financial discipline
- Continue to evolve the product offer and customer experience to support growth and retention
- Translate strategy into action — setting clear priorities and maintaining pace across the business
- Lead, align and develop a cross-functional leadership team
- Oversee the digital leadership team, when optimising the eCommerce engine, with a strong focus on marketing performance, customer acquisition and conversion
- Strengthen visibility, reporting and data-led decision making to support faster, better decisions
- Stay close to the detail — actively problem solving, unblocking teams and driving execution
This role is highly strategic, but equally operational — suited to someone who enjoys building, testing, iterating and leading from the front.
The Candidate
The ideal candidate is a commercially entrepreneurial, digitally-minded leader with experience building and scaling consumer businesses.
You will bring:
- Proven P&L ownership within a consumer, retail or D2C environment
- Strong understanding of eCommerce, digital marketing and customer growth levers
- Experience in scaling businesses — ideally through periods of rapid growth, change or reinvestment
- A hands-on, operator mindset — comfortable being close to the detail and solving problems in real time
- The ability to balance strategy with execution, and move quickly from idea to action
- Strong commercial judgement, with a focus on outcomes and prioritisation
- A collaborative leadership style, with a focus on building capability and momentum across teams
- Energy, curiosity and a genuine interest in building something and making it better
This is an opportunity to step into a well-established challenger brand with strong momentum, and play a defining role in scaling a modern, digitally-led consumer business.
