Closing the Sales Leadership Gap Before It Slowed Growth

How Method delivered a Head of Sales and Business Development Manager in under two weeks to stabilise leadership and accelerate national growth.

Commercial growth challenges

A global premium appliance brand was entering a critical growth phase in Australia and needed an immediate uplift in commercial capability. Two urgent leadership gaps emerged at the same time:

• No senior sales leader to act as a true 2IC to the Managing Director
• No dedicated Business Development presence in Victoria
• A late-stage senior candidate withdrawal increased urgency and internal pressure
• The Managing Director required operational sales leadership support to focus on broader strategic expansion

The business needed to build structured sales capability quickly, without compromising quality, alignment or long-term scalability.

Objectives:

To stabilise and accelerate growth, the client required:

• Parallel hire of two critical roles:
• Head of Sales (2IC)
• Business Development Manager – Victoria
• Strengthen both retail and commercial channel performance
• Secure talent with hybrid experience across premium retail, architectural, trade, and commercial environments
• Deliver a rapid, high-quality process during a compressed pre-Christmas timeline
• Reduce risk following the late-stage candidate withdrawal

How we delivered

• Strategic Discovery: Conducted a deep dive with the Managing Director to understand team structure, capability gaps, commercial priorities, and cultural dynamics. Mapped how both roles needed to complement each other strategically and operationally.
• Targeted Market Search: Leveraged specialist networks across premium appliances, retail, commercial, design, and architectural channels. Focused on hybrid talent with immediate market credibility.
• High-Touch Candidate Engagement: Consultative interviews, transparent expectation management, acted as brand ambassador for the client and positioned both roles as part of a cohesive growth strategy.
• Parallel Delivery & Alignment:
• Managed two senior searches simultaneously, coordinating:
• Multi-stage interviews
• Cross-role alignment discussions
• Stakeholder feedback loops
• Offer negotiations
• Post-Hire Support: Regular check-ins with both new hires and the MD to support onboarding, alignment, and early performance traction.

Leadership hires & commercial capability uplift

Head of Sales (2IC)

• Senior sales leadership
• Strategic planning and execution
• Team capability uplift
• Retail & commercial channel oversight

Business Development Manager – Victoria

• Territory ownership
• Hybrid retail + commercial selling
• Dealer, retail partner & specifier engagement
• Growth across design, architecture and commercial pipelinesr

Business impact & results

• Two critical hires delivered in under 2 weeks (pre-Christmas period)
• 30% reduction in time-to-offer vs industry benchmarks for senior commercial roles
• 100% in-person interview process to ensure premium cultural alignment
• Candidate experience rated 5/5 across clarity, communication and support
• Established a structured sales leadership foundation
• Enabled the MD to shift focus toward strategic expansion
• Reduced future hiring risk by building an ongoing commercial talent pipeline
  

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Expansion is exciting.

The right sales leadership makes it sustainable.